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Notes from the Field
Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.
Increasing AI Visibility: How Technology & B2B Companies Are Unlocking New Revenue
Enterprise buyers ask AI first. Boost AI visibility with structured docs, live APIs, buyer-language FAQs—and prove impact by tying mentions and citations to pipeline.
Adam Edwards & Travis Tallent
November 14, 2025
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Increasing AI Visibility: How Retail & eCommerce Brands Are Unlocking New Revenue
When shoppers ask AI what to buy, you have seconds. Increase AI visibility by keeping product data live, structuring pages for machines, mirroring real shopper language, and refreshing reviews.
Adam Edwards & Travis Tallent
November 14, 2025
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Increasing AI Visibility: How Brands Are Unlocking New Revenue
Teach AI systems who you are and why you matter, then convert that presence into demand.
Adam Edwards & Travis Tallent
November 14, 2025
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Measurement of Paid Social activity is rubbish – Brainlabs partners with Meta to make it better.
Move beyond click-based attribution: 17 Meta conversion-lift studies with Brainlabs proved paid social’s halo—+19% incremental search visits (71% organic) at $6.78—amplified by reach campaigns and diverse creative.
Costas Tsiappourdhi
November 14, 2025
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Beyond Bids: Architecting Enterprise Performance with Search Ads 360
A strategic blueprint for enterprise marketers to replace manual bidding with AI-driven, unified portfolio strategies in Search Ads 360.
Todd Mann
October 7, 2025
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The Future of Connected TV: How Cross-Publisher Frequency Capping Is Revolutionizing Media Buying
Cross publisher frequency capping turns CTV into an audience first channel, cutting overlap and unlocking growth. Special thanks to Sarah Byrne and Will Green from Google for sitting down with us to geek out on all things CTV.
Alex Glover
September 18, 2025
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Google Just Dropped Ad Updates During Think Week—Here’s What Actually Matters for Your Performance
We break down which new features will actually move the needle for your holiday campaigns.
Jeremy Hull
September 10, 2025
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MMM vs. Incrementality Testing?
It’s Not a Fight. It’s a Partnership.
Atul Sharma
September 4, 2025
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The Three Ways AI Search is Transforming SEO Forever
AI SEO is different from SEO, thanks to advancements in AI Search.
Travis Tallent
September 4, 2025
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The Great Audience Targeting Paradox: What 100,000 Simulations Revealed About Risk vs. Performance
Why the "safer" audience strategy might be the riskier bet, and what it means for your next campaign
Andy Littlewood
September 2, 2025
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Social Search Is Changing Consumer Behavior
Is Your Digital Strategy Ready?
Ben Scotti
August 19, 2025
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Winning the New AI Paid Search Game: How to Capture 20% More Ad Inventory Before Your Competitors Do
Why the next 5 months will determine which brands dominate the new paid search landscape
Andy Goodwin
August 17, 2025
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