Notes from the Field
Threads getting ads doesn’t automatically make it a media opportunity
Meta is opening Threads to advertisers worldwide. Here’s what’s changing, what it signals, and how brands should think about testing the platform.
We’re Asking the Wrong Questions About CTV
CTV isn’t failing. We’re just holding it to the wrong standards. This piece explains what CTV is actually meant to do and how to measure it without breaking attribution.
From Blind Spots to 11%+ Conversions Growth: Turning Signal Loss into Demand-Led Growth with Google Tag Gateway
Privacy regulations and browser policies are eroding traditional measurement. Google Tag Gateway lets advertisers serve tags from their own domain, bypassing restrictions and recovering lost conversion data. Advertisers using it are seeing a 11% average uplift in reported conversions.
How the right signals power modern media
AI engines don't rely on single channels or pages. They pull from reviews, forums, UGC, and expert content across the entire digital ecosystem. Brands that understand and optimize these signals will dominate. Those stuck on legacy channel strategies risk becoming invisible.
Google Wants to Own the Entire AI Shopping Journey
Google announced four major AI shopping features at NRF 2026: Universal Commerce Protocol, Native Checkout, Business Agent, and Direct Offers. We break down who each one is for and why it matters.
AI & Search: Ads, Zero-Click, and What to Measure Now
AI search flipped behavior to long, zero-click queries. We dig into how brands rank in LLMs, which sources to influence, how to refresh content, what ads may look like, and the metrics that prove impact.
Reddit Wants Your Performance Budget
Reddit launched Max Campaigns, its first AI-powered automated ad product. Here's what it means for your media mix and whether it can compete with Meta and Google.
Introducing InsightMix: Automated MMM for Agile Marketing Measurement
Most brands know they need better marketing measurement but legacy MMM is too slow to be useful. Here's how we're solving that with InsightMix.
46 Meta Studies, 225 Campaigns: Which Objectives and Creatives Drive Results?
We analyzed 46 Meta brand lift studies (225 campaigns) to map which objectives and creative types move awareness, consideration, and intent; plus the frequency that maximizes brand recall..
9 Things I’d Check in Any Search Account Today
Search didn’t get harder because you forgot the basics. It got harder because the system changed. These nine checks show how to stay in control when automation and AI do the execution.
So… what’s next for LLM ads?
Contributing author: Jeremy Hull
What LLM advertising will look like, why UX and trust beat pay-to-play, and how to prepare - theme targeting, dynamic creative, and new lift-based measurement.
AI Just Unlocked the Strategic Marketing Era: Here’s What That Means for Your Career
