Google Marketing Platform

Campaign Manager vs Analytics 360

Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do?  As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and analytics whizz Paul to discuss the benefits of both, and...

How Analytics 360 Can Help Build a Best-in-class Data Set Up

Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 has some game-changing features for businesses looking to develop enterprise-level analytics capabilities. As a Google Marketing Platform Sales...

Search Ads 360: Top Bidding and Reporting Features

Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This seamless integration allows you to make large-scale changes to campaigns, ad...

The Beginner’s Guide to Google Marketing Platform

The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of advertising and analytics solutions with cross-channel audience data...