Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same applies for YouTube.When developing a YouTube SEO s...
Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by using the Chrome User Experience Report, aka CrUX, ...
Structured data in SEO – often used synonymously with Schema – is a way to mark up a webpage’s HTML to make its content more readable to search engine crawlers like Google, aiding crawlers’ understanding of the content on a page. Structured Data oft...
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To Identify Bad Backlinks’), where I explained how t...
As SEOs, we’re often asked the question: how do I improve rankings for these keywords? The best ways to perform better in organic search are: Make sure the site is actually relevant for the keywords you’re targeting Make sure there is at ...
Personally, I have always been an advocate of cross-channel work, mainly from a learning standpoint: challenging myself to think outside my comfort zone and learning from people who are smarter than me is extremely motivating. Leaving my motivati...
XPath is one of those things I learned out of pure, unabashed hatred for data entry. There are few things more boring than clicking through a spreadsheet full of URLs in column A just to copy and paste their date published into column B. That’s w...
Evergreen content. You’ve probably heard the term buzzing around digital marketing and content circles, but what is evergreen content and how do you create it? Below we’ll answer these questions and more, as we’ve laid out just what evergreen con...
If your organic traffic has been going down for the last 18 months, there’s lots of possible reasons. But a big one you’re probably missing is ITP 2.1.
Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? SEO is a relatively young field, which has grown significantly in the last 5-6 years....
