The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficien...
TL;DR: 2025 Upfronts Reset the Playing FieldLive content is king, commerce is baked into the screen, and AI is rewriting the ad playbook. Platforms like Google, NBCU, Amazon, Disney, and Netflix are collapsing the gap between culture and conversion—...
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies by 2023, this is a crucial year to get your data ...
Spotify’s uniqueness for advertisers lies in two things: Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, moments, and mindsets The first step made easy (and...
Current landscape YouTube’s viewers are increasingly shifting to mobile. As a result, Google has been working to develop platforms that will permit advertisers to more efficiently reach customers across all devices. Google allows users to use sea...
Programmatic is the future of advertising, particularly in display advertising. As marketers, we always seem to be chasing the next big tactic, competitive edge and a way to influence customers at a cheaper cost. Programmatic advertising is evolving...
