A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content ...
Google's AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries. Traditional SEO methods are becoming obsolete, with an expected 25% decrease in organic traffic. Although the...
Earlier this month, we had the pleasure of co-hosting The AI Advantage with our partners over at Google. We uncovered how to leverage AI-powered tools to get the most out of media investment and drive high-performance results. Our guests gathered...
Last month, Twitter CEO, Linda Yaccarino, flew into London to meet with marketers on the X client council, as well as a number of agency execs for various meetings. The outcome was positive, despite the gloomy outlook for the platform, Yaccarino cha...
Our Chief Product Officer Jeremy Hull and VP, Paid Search Alessandro Creso were at Google Marketing Live 2024 in California to see the very latest releases. Here's their analysis of the big announcements and what they mean for the industr...
Published in partnership with Google, we’ve put together our guide to help advertisers get the most out of Demand Gen. Preview Not Working? Open PDF Please wait while flipbook is loading. For more related info, FAQs and issues please r...
Promo Investigator, our unique tech solution designed for Estée Lauder Companies UK&I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers, there to showcase their outstandi...
We’re committed to helping our clients achieve outstanding results. We’ve worked hand-in-hand with On The Beach and Google to maxmize their online performance and achieve a staggering 49% reduction in Cost Per Acquisition (CPA). Navigating regula...
Our VP, Programmatic for NAMER, Anjlee Majmudar reveals how advertisers should approach their plan for durable audience and data solutions as we head towards a cookieless future. Preview Not Working? Open PDF Please wait while flipbook is l...
The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands. Our experience creating disproportionate cut-through with global challenger brands and ambitious luxury newc...
