Brainlabs hosts The AI Advantage in partnership with Google

Earlier this month, we had the pleasure of co-hosting The AI Advantage with our partners over at Google.

We uncovered how to leverage AI-powered tools to get the most out of media investment and drive high-performance results. Our guests gathered to gain actionable insights regarding the latest opportunities available across Google platforms, including Demand Gen, developments in measuring effectiveness, the role of the agency in an automated world and more. 

Google Cloud’s AI Practice Lead, Bipul Kumar revealed how the latest AI technology is transforming business operations and becoming a disruptive force for good. Meanwhile, Brainlabs’ VP of GMP & Innovation UK, Will Akhurst explained the role of an agency in an automated world, plus how marketers can learn from AI and pivot their strategies with confidence to achieve better performance and higher returns. 

Brainlabs’ Programmatic Product Partner, Alex Glover and Search Director, Stella Rossi discussed why a comprehensive full-funnel strategy is crucial for engagement throughout the consumer journey. They also shared how doubling down on AI-driven solutions, such as Performance Max and Demand Gen has helped our clients show up in more relevant ways at key moments.

You can read our guide to Mastering Demand Gen here. 

We were delighted to be joined by our clients Rachael Munby at Anglian Home Improvements and Michael Campbell at OVO who kindly joined us on stage to share their success stories. As well as our friends over at Google who joined us for a discussion on all things measurement. 

Check out the highlights from The AI Advantage in partnership with Google below.