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Brainlabs SEOpinions Q4 2022

SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more

Travis Tallent2022-11-15T11:05:42+00:00

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize yo...

November 15, 2022By Travis TallentNews & Views, SEORead more...

Divya Gururaj joins as Brainlabs first-ever Global Chief Client Officer

Brainlabs2022-11-10T10:25:35+00:00

We're thrilled to announce the appointment of Divya Gururaj, as our first-ever Global Chief Client Officer. As we continue to grow our footprint around the world, Divya will join as part of the global senior leadership team to lead strategy, new bus...

November 10, 2022By BrainlabsNews & ViewsRead more...

Reclaiming Amazon chargebacks: You can get HOW much back?

Zoe Cantley-Wright2022-11-30T12:19:48+00:00

Did you know you could be losing up to 7% of your total annual revenue on Amazon in the form of chargebacks and shortages? Fears of a global recession have the retail industry facing some of the most challenging financial conditions in recent histor...

November 2, 2022By Zoe Cantley-WrightAmazon, News & ViewsRead more...

7 tips to sell SEO into the C-suite

Brainlabs2022-10-19T12:31:10+01:00

Many people (myself included) got into SEO through the technology and marketing tactics side of things. As our careers progress, we start to find ourselves dealing with leadership in our own company and / or at our clients. As we get even more exper...

October 19, 2022By BrainlabsNews & Views, SEORead more...

A Brainlabs review of broad match

Andy Goodwin2023-07-11T11:35:07+01:00

We dive into the effectiveness and potential of broad match in paid search advertising. While the digital media landscape constantly introduces new products and features, it's intriguing that one of the most significant improvements in 2022 comes fr...

September 30, 2022By Andy GoodwinNews & ViewsRead more...
Peak Season on Social 2022

Peak Season on Social: Our Secrets to Success in 2022

Katie Burns2023-07-11T11:56:10+01:00

As advertisers ramp up their spend and customer intent reaches its peak, it's crucial to adapt your marketing approach. We explore various tactics, from scaling up investment in conversion campaigns to leveraging audience data and optimizing your cr...

September 28, 2022By Katie BurnsNews & Views, Paid SocialRead more...
Black Friday 2022

Black Friday 2022: Key considerations for a year like no other

Orla McQuaid and Kamala Johal2023-07-11T12:03:36+01:00

As with any campaign, the actions an individual brand should take when planning their media strategy for the coming Q4 season will be highly nuanced and impacted by the brand’s own pricing, customer base, marketing cycle and a myriad of other factor...

September 21, 2022By Orla McQuaid and Kamala JohalNews & ViewsRead more...

The Advanced TikTok Fashion Guide

Brainlabs2024-10-10T11:12:11+01:00

How to Turn TikTok Presence into Tangible Value TikTok is changing – and the landscape of fashion with it. How can fashion brands use TikTok now to inspire new audiences and create tangible value? TikTok is becoming the new centre of gravi...

September 12, 2022By BrainlabsInfluencer, News & ViewsRead more...

Beyond the Bots: Successful Marketing in an Automated World

Andy Goodwin and Max Whiting2022-10-12T16:11:52+01:00

The world is changing at a rapid pace and with it the consumer journey is increasingly becoming more complex, with a multitude of touch points in which to connect with your audience. With these touch points come vast amounts of data, and to navigate...

August 22, 2022By Andy Goodwin and Max WhitingNews & ViewsRead more...

Marketing in an Automated World

Andy Goodwin and Max Whiting2023-07-11T17:01:55+01:00

In an automated world of marketing, every advertiser has access to the same suite of automated campaigns, ads & algorithms – and in a short space of time, nearly every advertiser will be using them as media partners limit choices. Read our gu...

August 22, 2022By Andy Goodwin and Max WhitingNews & ViewsRead more...
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