A Brainlabs review of broad match
We dive into the effectiveness and potential of broad match in paid search advertising. While the digital media landscape constantly introduces new products and features, it’s intriguing that one of the most significant improvements in 2022 comes from a longstanding tool: broad match.
We review Google’s claims and share the results of our own experiments conducted at Brainlabs. The findings reveal the considerable impact of broad match, with a median uplift of 19% and a remarkable 85% success rate in delivering positive results.
This document emphasizes the value of broad match, its ease of implementation, and its potential to enhance performance, making it a must-have tool in paid advertising.