Black Friday 2022

Black Friday 2022: Key considerations for a year like no other

As with any campaign, the actions an individual brand should take when planning their media strategy for the coming Q4 season will be highly nuanced and impacted by the brand’s own pricing, customer base, marketing cycle and a myriad of other factors.

Read our guide on how strategic planning can address the consumer trends mentioned to drive the most effective marketing possible over Black Friday 2022.