Opens in a new tab
Topics
Filter - Radio

Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

So… what’s next for LLM ads?

Contributing author: Jeremy Hull

What LLM advertising will look like, why UX and trust beat pay-to-play, and how to prepare - theme targeting, dynamic creative, and new lift-based measurement.

Adam Edwards
December 12, 2025
Read post
→

So what do we measure now? Rethinking marketing metrics in the age of AI Visibility

Clicks aren’t the signal anymore. Measure AI visibility upstream: mention volume, competitive share, AIO inclusion, quality of citations, and AI referrals. And map them to branded search, pipeline, and revenue to show real impact.
Adam Edwards
December 2, 2025
Read post
→

Every Major LLM Tested. Our Founder’s Honest Verdict.

Forget benchmarks. This real-world review shows when to use each LLM. and how to standardize across tools, so AI actually accelerates strategy, collaboration, and results.
Dan Gilbert
November 21, 2025
Read post
→

Increasing AI Visibility: How Travel & Hospitality Brands Are Unlocking New Revenue

Travelers plan trips inside AI. Raise AI visibility with real-time pricing and availability, machine-readable pages, traveler-language FAQs, synced OTA listings, and ongoing review freshness.

Adam Edwards & Travis Tallent
November 14, 2025
Read post
→

Increasing AI Visibility: How Financial Institutions Are Unlocking New Revenue

Prospects ask AI before they apply. Boost AI visibility by maintaining verified rates and terms, publishing credentialed guidance, structuring disclosures, and syncing every channel.

Adam Edwards & Travis Tallent
November 14, 2025
Read post
→

Increasing AI Visibility: How Academic Institutions Are Unlocking New Revenue

Get named and cited by AI. Make authority verifiable, keep admissions & tuition current, structure program pages/FAQs, and link accreditation so LLMs recommend your programs.

Adam Edwards
November 14, 2025
Read post
→

Increasing AI Visibility: How Technology & B2B Companies Are Unlocking New Revenue

Enterprise buyers ask AI first. Boost AI visibility with structured docs, live APIs, buyer-language FAQs—and prove impact by tying mentions and citations to pipeline.

Adam Edwards & Travis Tallent
November 14, 2025
Read post
→

Increasing AI Visibility: How Brands Are Unlocking New Revenue

Teach AI systems who you are and why you matter, then convert that presence into demand.

Adam Edwards & Travis Tallent
November 14, 2025
Read post
→

Dan Jerome

Job Title
Lorem ipsum dolor sit amet consectetur. Lacus elementum mi consectetur malesuada volutpat ut. Tempus vitae viverra hendrerit duis urna elementum. Aliquet morbi sit scelerisque magna. Orci tellus mauris etiam sapien at tristique dolor eu.
Meet Stephan
Meet Clair