Notes from the Field

As audiences get better at tuning out paid placements, we unpack why authentic storytelling converts and where brands should really be looking to win.

Google is managing two competing priorities: its $200bn ad model and winning the AI search race. That tension has real consequences for how advertisers should be thinking about media strategy.

Search traffic is declining and adding more channels won't fix it. Here's the framework enterprise brands need to adapt.

The trend that's been quietly compounding for a year and what it signals about Gen Z's shift from passive scrolling to active community building.

The consideration stage has always been the hardest to measure. Here's how TikTok's newest tools are giving brands something proxy KPIs never could: a credible signal to optimise against.

The brands winning at trend participation aren't faster at spotting trends, they're faster at acting on them. This is what building that speed actually looks like

The traditional broadcast model built familiarity, but trust now lives in communities, creator networks and AI answer engines. Here is what brands need to do differently.

Reddit is one of the most cited sources in AI search, but it works nothing like any platform brands know. Here's how to listen, navigate, and turn community intelligence into a real competitive advantage.

LLMs don't cite the highest-ranking brand. They cite the most authoritative one. Here's how to make sure that's you.

LLMs aren't watching your videos. They're reading them. Here's what that means for your content strategy and why the brands that move first on YouTube will have a compounding advantage in AI search.

Targeting the wrong signals means lost revenue. Here's what most travel and hospitality brands are missing and how to fix it.

At Brainlabs, we don't just talk about AI. We stress-test it. After months of running ChatGPT as our daily driver, we made the switch to Claude. Here's why we're not looking back.