Notes from the Field
The new ceiling for strategists is the one they build themselves
Why the strategists pulling ahead aren't just using AI, they're building tools around how the work actually gets made, and what that takes.
Meta’s CTV Play: What It Really Means for Advertisers
A programmatic practitioner's take on what Meta entering CTV could unlock for advertisers.
LinkedIn’s Latest Data: The New Rules of B2B Targeting
Most B2B campaigns target one decision-maker. The average buying group has ten. Here's how to build a strategy that reaches all of them.
Your creator budget is growing. So why isn’t it working?
How the structural separation between paid social and creator teams is costing brands the incremental returns they're investing to achieve.
Creative production is no longer the bottleneck
A guide to navigating infinite creative options with generative AI, and finding the ad creative that drives real performance.
Google I/O 2026: The union of AI and Search
A guide to the key Google I/O announcements advertisers need to understand: what they are, how they work, and what they change.
Data Strength: The Measurement Foundation Your Google AI Needs to Perform
A guide for advertisers on how to build first-party measurement foundations that improve Google AI performance.
Google Marketing Live 2026: AI is the new interface
Our take on Google's biggest product innovations from GML 2026, and what they mean for how you brief, track, and optimize your campaigns.
Meta’s AI Rebuild: What’s Driving Performance Now
Meta has automated the decisions most performance teams are still making manually. Here's what this shift to AI-orchestrated advertising means for your competitive edge.
Unified CTV: III — The Future of Total TV Is Here
How consolidating BVOD, SVOD, and AVOD into a single buy delivered 4.5 million incremental impressions on top of a linear baseline.
TikTok World 2026: Is the marketing funnel finally dead?
Most brands are still planning TikTok around a funnel that no longer exists. Here's what TikTok World 2026 revealed about how the platform actually works.
The misconception about programmatic that’s killing your brand
Programmatic has become a byword for display ads, and that one misconception is quietly derailing brand building strategies across the industry.
