How to audit links for SEO
I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when you have a spreadsh...
What is UX?
Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Why does this matter for SEO? In one phrase: machine learning. Machine learning algorithms are taking over SEO. Google sti...
Voice search marketing tactics for SEO
I was recently preparing a presentation and came across a presentation I gave to a small meetup in London in 2013. While there were only 100 or so people in the live audience that day, the presentation has now probably been seen by a hundr...
13 CRO metrics you should be monitoring in Analytics
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to i...
Daniel Gilbert named the Most Influential PPC Expert of 2018 in the World!!
We thought the superhero outfit was just for show, but it seems like people really do take Daniel seriously… Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top! With over 25,000 v...
Amazon Marketing Services: The Superhero’s Guide
There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine...
How to keep personally identifiable information out of Google Analytics
In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy policies. One major aspect of this that marketers h...
Should you use Medium for your company’s content?
You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, lo...
The Gender Pay Gap: Brainlabs on Channel 5 and BBC Radio 4
How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach. https://vimeo.com/262169910 What she told Channel 5 and the BBC was that gender pay is important, but the focus is in the...