More Automation, More Insights: Google Marketing Live 2022
Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance to provide feedback directly to Google’s product ...
Brainlabs acquires data services experts Nabler
Our latest acquisition sees us bolster our Data Science, Data Engineering, CRO & Digital Analytics functions and increase our presence in APAC. Nabler's Bangalore headquarters represents our’ second office in APAC following the opening of the...
SEOpinions Q2 2022 | Brainlabs’ POV on SEO
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize you...
Working with your marketing team or agency: 5 golden rules for campaign success
Managing, planning, and executing campaigns is a team sport - it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your marketing team and/or agency. When done correctly it’s...
4 Practical SEO impacts of Google’s machine learning advances
We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a stir in the SEO industry, but in my opinion the v...
Brainlabs acquires leading influencer marketing agency Fanbytes
Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, Instagram, YouTube and Snapchat, Fanbytes has carv...
How data-driven prediction is changing the face of remarketing
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers...
We’ve been voted #1 digital agency in the UK for the 2nd year running!
This is HUGE! Our peers have voted us as their most admired agency for the second year running in The Drum's UK Digital Agency Census 2022. It's always great to get awards but it's a special honour being recognised by fellow marketers. We topped ...
Persuasive ad copywriting: Using behavioural science insights to drive better results on Facebook
Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK retail client, the ad variation informed by behaviour...