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The Drum’s Search Awards judges on the medium’s resurgence, Google, and where budgets are headed in 2017

Ahead of the Search Awards deadline (3 March), The Drum caught up with a few of this year’s judges on some of the industry’s key topics.

Paul Mead, founder and chairman at VCCP Media, Oscar Romero, head of biddable (International) at Starcom Mediavest Performics, Jonathan Beeston, board director and advisor at Croud and Daniel Gilbert, chief executive at Brainlabs Digital offer […]

Keeping an eye (or three) on your AdWords competitors

We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves.

The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with this report is that it’s not easy to see […]

Want to see if the same search query is appearing in different ad groups?

Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids down in one group can mean they just pop up […]

5 Heroes of HeroConf London 2016

Sophie’s keynote wasn’t for the faint at heart. Covering some of the most advanced and evolving topic areas, Sophie detailed innovation in AdWords automation, machine learning, artificial intelligence and the evolution of genetic algorithms for bid management. Talk about knocking your socks off and delving deep into the world of the unknown! […]

“This is your year, Brainlabs.”

.
“This is your year, Brainlabs.”
— Me, just now

So, 2016 is over. Before we start singing what we think are the words to Auld Lang Syne, let’s have a look back at a rather eventful year. 

 

This image perhaps sums up the general opinion of 2016 for the UK: lots of famous people and things are sadly no longer around — the toughest […]

Here’s an AdWords script to fill empty ad groups

As you’ve probably noticed, Christmas is coming. It’s a busy time of year for many of us. But busy means both that it’s easy to make mistakes and that it’s important not to let them slide.

That’s why it’s important to automate what you can: when it gets busy, mistakes can be caught — and even corrected — without taking up […]

Deloitte’s Fast 50 in UK tech revealed

Brainlabs has been named the overall winner of the 2016 UK Technology Fast 50 competition. Based in London, the performance marketing agency delivered a staggering growth rate of 8,255% over the past four years. […]

Brainlabs #1 in Deloitte Tech Track Fast 50

 

Congratulations to @Brainlabs on taking the 2016 #Tech #UKFast50 awards top spot! pic.twitter.com/867sPVVe4i
— Technology Fast50 UK (@TechFast50) 17 November 2016

Yet another amazing evening for Brainlabs! After picking up the highly prestigious Agency of the Year award at the Masters of Marketing, we’ve now been listed as number one on the Deloitte UK Technology Fast 50 program, celebrating innovation and entrepreneurship amongst […]

The state of PPC conferences in Europe

I was impressed by the opening keynote by Sophie Newton (Brainlab), who gave interesting insight of what Google potentially could offer to advertisers in the future. The extreme synthesis is: automation, automation and automation… Automation in ad copywriting using word vectors, automation in bids optimization with genetic algorithms and automation in images recognition for better display effectiveness with neural networks […]