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‘We’ve got you now’… How we ran a programmatic ad campaign that actually worked.

 

Most retargeting and prospecting ads are pretty boring. As the saying goes:

“No-one clicks on Display ads.”
– Loads of people, all the time

So we thought we’d try to do something a bit more engaging. That’s when #retargetingworks was born.

We started by showing prospects and previous site visitors ads like the following:

 

 

If they clicked on the ad, we’d then show them a page like […]

The 24 hour bidding schedule for AdWords

We’ve written an AdWords script to let you bid 24 times a day, 7 days a week
We often find that ROI and conversion rates are extremely variable at different times of the day and on different days of the week. However the standard Google Ad Scheduling only allows for six bidding windows in one day – not nearly enough if […]

Sophie Excels at HeroConf

At Brainlabs, we all know Sophie is an Excel hero. Under her expert guidance, the Brainbox grads have been introduced to spreadsheet capacities beyond their wildest dreams. On Wednesday, Sophie shared those skills with PPC aficionados at HeroConf and she was a total hit. Her talk received critical acclaim on Twitter. “Holy Excel” one user exclaimed “@_Sophie_Newton’s #HeroConf session Rocks”. […]

Sophie & Dan at HeroConf

Today Sophie and Dan are off to impart wisdom at HeroConf. At 1pm, Sophie has some cracking secrets to share about how to use advanced Excel skills. Skills that will take your AdWords account to the next level – effectively the 1-Up Green Mushroom of PPC. Later, at 3.15pm, Dan will be talking about how to bid better. He argues […]

Dan speaks at SearchLove

Yesterday, Dan Gilbert spoke at the SearchLove conference. The SearchLove conference is a meeting of all the great digital minds who really really love search. So there were a bunch of cool companies like us there, all talking about the bleeding edge of search.

Dan spoke about how SEO (Search Engine Optimisation) and PPC (Pay Per Click) can actually be friends […]

Label Your Keywords With Organic Rank Data

Fill out a Google Docs spreadsheet with the organic positions of your site and a few competitors, and this script will label up any matching keywords in your account with those positions. This means it’s easy to analyse how SEO is affecting your PPC performance!

If you’ve not run a script before please read our Introduction to AdWords Scripts. For more open-source fun […]

Double win at the Drum DADI Awards

Another great night out for Brainlabs. Dan B from Marketing and Laurence from Tech picked up two awards at the DADI awards yesterday evening. That’s the Drum Awards for the Digital Industries, for the uninitiated. First, Brainlabs won Use of Paid Search for our real-time bidding platform. The real-time bidding platform can target specific positions in the auction based on […]

UK Search Awards shortlist announced!

Awards season continues to herald good news for Brainlabs. It’s the UK Search Awards this time – kind of a big deal in the search world. And we’re pleased as punch to be shortlisted for eight awards. Eight! Particular highlights include: Best PPC Campaign, Best Low-Budget Campaign, and Best Local Campaign. These recognise our work with some of our top […]

Brainlabs partner with Wowcher

Wowcher, the money saving daily deals website, has appointed Brainlabs to run their paid search advertising. Brainlabs were chosen following an impressive pitch, in which Brainlabs outlined how to apply mathematical and coding know-how to draw more Wowcher customers than ever before.

Ed Smith of Wowcher commented on the decision, saying “Wowcher is looking forward to working with Brainlabs and looking […]

Brainlabs win Landy award

Brainlabs Director, Sophie Newton, picked up the latest Brainlabs award yesterday evening at the SMX East conference in New York. The awards were hosted by Search Engine Land to celebrate “the power of search”. Brainlabs received the award for the ‘Best SEO/SEM Effort For A Charitable Organization’. This recognised our work on the behalf of Which? who were working to […]