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Ad-jective Analysis: Look deeper into your AdWords search queries

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be.

So at Brainlabs (my employer), we wrote a script that enables you to work out which adjectives […]

The 2017 Top 25 Most Influential PPC Experts – PPC Hero

Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes!
Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….).
We also included the […]

Ignore the hype: There are no AI-driven media agencies

Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype.

It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as it has come, is still at least decades away from reaching […]

Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords.

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded […]

Brainlabs hires robot receptionist

‘A robot clocked on for its first shift on reception at a London office today.

The 4ft assistant Pepper, pictured with Jessica Dealey at the Shoreditch offices of media agency Brainlabs, has a screen in its chest and can identify emotions and adapt its responses.’ […]

How to check if you’ve screwed up your AdWords account vol. 2

If you can believe it, since publishing our first version of this script a year ago, Google has gone and changed AdWords again. And here we were thinking it would just stay the same forever — guess we were wrong!

New AdWords stuff means new potential for screw-ups, hence the 2017 revamp. Who knows? Maybe we’ll do a new one every […]

Here’s a script for copying labels between levels

If you’ve ever run an AdWords account before, you’ll know why being able to copy labels between levels is such a godsend.

In a typical account, you generally deal with hundreds, or even thousands of campaigns, within which there can be thousands more ad groups and keywords. Without proper labeling, things can get very messy… which is bad. […]

Here’s a script that copies audiences to all your campaigns

Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure.

To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences together!), but they’re much easier to keep track of, because there […]

Brainlabs is Europe’s 4th fastest-growing company!

So…we’re the 4th fastest growing company in Europe.
Pretty bonkers! First we were (first) on the Deloitte Tech Track Fast 50 for the UK, but this is growth on a continental stage!

CEO and our Supreme Leader Dan Gilbert has purportedly said: ‘I hate to sound like a broken record, but we just love growing, it feels great. It’s all in no small […]