Blog

We know you’re pregnant before you do: how to get personalisation right

This article is a condensed version of the speech Dan delivered at the Festival of Marketing 2017, for all those who suffer from FoMo…

The Personalisation Paradox

The future of advertising is an exciting, terrifying prospect. It’s not inconceivable that within the next decade we will be able to target people at almost every juncture in their life – in their homes, […]

Programmatic TV is the future: Here’s how to capitalize on the opportunity

All TV will eventually be bought programmatically
Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become.

Research by PWC predicts that programmatic TV will represent approximately a third of global TV ad revenue […]

Brainlabs 12th in Sunday Times Tech Track 2017!

Another day, another list!

This time it’s the Sunday Times list for the fastest growing tech companies in the UK, in which we were placed a respectable 12th. Not bad. Well actually pretty amazing, but don’t want to sound too cocky.

Based on the last three years up until March 2017, Brainlabs’ annual sales have risen by a remarkable 172.11%.

After being ranked […]

Brigden Joins Brainlabs

 

Jim Brigden, former iProspect/I Spy chief and founder of The Search Works, has joined Brainlabs as executive chair a week after #deadlineday for an undisclosed fee, to support the UK’s fastest-growing company.

Having worked at the original PPC provider (Overture), Jim will share his veteran wisdom primarily within Brainlabs’ paid search and programmatic services.

On the appointment, Brigden said, “I looked […]

Ad-jective Analysis: Look deeper into your AdWords search queries

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be.

So at Brainlabs (my employer), we wrote a script that enables you to work out which adjectives […]

The 2017 Top 25 Most Influential PPC Experts – PPC Hero

Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes!
Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….).
We also included the […]

Ignore the hype: There are no AI-driven media agencies

Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype.

It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as it has come, is still at least decades away from reaching […]

Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords.

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded […]

Brainlabs hires robot receptionist

‘A robot clocked on for its first shift on reception at a London office today.

The 4ft assistant Pepper, pictured with Jessica Dealey at the Shoreditch offices of media agency Brainlabs, has a screen in its chest and can identify emotions and adapt its responses.’ […]

How to check if you’ve screwed up your AdWords account vol. 2

If you can believe it, since publishing our first version of this script a year ago, Google has gone and changed AdWords again. And here we were thinking it would just stay the same forever — guess we were wrong!

New AdWords stuff means new potential for screw-ups, hence the 2017 revamp. Who knows? Maybe we’ll do a new one every […]