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Adapt, or be crushed by the fourth industrial revolution

No business has ever had the luxury of standing still.

In the 1920s, American Express was founded as delivery service (hence the name), and Marriott originally specialised in root beer rather than hotels. Any company that has survived this long has had to adapt to the immense changes of the twentieth and early twenty-first century, which is no mean feat.

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Programmatic TV is the future: Here’s how to capitalize on the opportunity

All TV will eventually be bought programmatically
Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become.

Research by PWC predicts that programmatic TV will represent approximately a third of global TV ad revenue […]

Brainlabs 12th in Sunday Times Tech Track 2017!

Another day, another list!

This time it’s the Sunday Times list for the fastest growing tech companies in the UK, in which we were placed a respectable 12th. Not bad. Well actually pretty amazing, but don’t want to sound too cocky.

Based on the last three years up until March 2017, Brainlabs’ annual sales have risen by a remarkable 172.11%.

After being ranked […]

Brigden Joins Brainlabs

 

Jim Brigden, former iProspect/I Spy chief and founder of The Search Works, has joined Brainlabs as executive chair a week after #deadlineday for an undisclosed fee, to support the UK’s fastest-growing company.

Having worked at the original PPC provider (Overture), Jim will share his veteran wisdom primarily within Brainlabs’ paid search and programmatic services.

On the appointment, Brigden said, “I looked […]

Ad-jective Analysis: Look deeper into your AdWords search queries

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be.

So at Brainlabs (my employer), we wrote a script that enables you to work out which adjectives […]

How to get the most out of audience data in programmatic

One of the great advantages of programmatic is access to audience data.

On top of the first-party data a business might hold, there is an enormous supply of third-party data that can be added to enhance targeting. Despite this, a CIM report this year found that 50% of all marketing is deemed ‘irrelevant’ by the audience it reaches.

Clearly, advertisers and media agencies are […]