Notes from the Field
Creative production is no longer the bottleneck
A guide to navigating infinite creative options with generative AI, and finding the ad creative that drives real performance.
Google I/O 2026: The union of AI and Search
A guide to the key Google I/O announcements advertisers need to understand: what they are, how they work, and what they change.
Data Strength: The Measurement Foundation Your Google AI Needs to Perform
A guide for advertisers on how to build first-party measurement foundations that improve Google AI performance.
Google Marketing Live 2026: AI is the new interface
Our take on Google's biggest product innovations from GML 2026, and what they mean for how you brief, track, and optimize your campaigns.
Meta’s AI Rebuild: What’s Driving Performance Now
Meta has automated the decisions most performance teams are still making manually. Here's what this shift to AI-orchestrated advertising means for your competitive edge.
Unified CTV: III — The Future of Total TV Is Here
How consolidating BVOD, SVOD, and AVOD into a single buy delivered 4.5 million incremental impressions on top of a linear baseline.
TikTok World 2026: Is the marketing funnel finally dead?
Most brands are still planning TikTok around a funnel that no longer exists. Here's what TikTok World 2026 revealed about how the platform actually works.
The misconception about programmatic that’s killing your brand
Programmatic has become a byword for display ads, and that one misconception is quietly derailing brand building strategies across the industry.
The Organic Media Mix: The Strategy Document Every CMO Should Be Building Right Now
Most brands have a rigorous plan for every paid dollar they spend but nothing equivalent for organic. Here's the document that changes that.
How to Win Apple Search Ads’ Second Ad Slot
If you're running ads on the App Store, there's now a second slot up for grabs. In this article we cover the strategies you need to win it.
Meta Just Moved Paid Social Outside of Ads Manager
Meta just launched AI Connectors, here's what changed and how paid social teams should think about it.
Don’t let search anxiety drive your OpenAI ads decision
With self-serve OpenAI ads opening up, marketers are under pressure to move quickly on a platform that's still unproven. This piece breaks down the questions to work through before you commit.
