Google abandons third-party cookie deprecation plans
Google's plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers? We've broken down how this pivot will impact brands and customers, and what it means for advertisers trying to stay ahead of the cu...
Everything you need to know about affiliate marketing in 2024
Affiliate marketing has been around for a while now (the Amazon affiliate program began in 1996!). What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strateg...
Move fast or fail: The shift to instinct over strategy in influencer marketing
How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors. Sometimes “strategy”...
Cannes Lions Festival 2024: the paradox of AI and authenticity
The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we attended. Yes, we have a lot to say abo...
Sean Seamer Appointed as Brainlabs Global COO
We're excited to announce the appointment of Sean Seamer as our new Global Chief Operating Officer as the agency continues on its mission to dominate the industry in the new era of media agencies. Sean will work closely with the leadership team t...
Deinfluencing: what the heck happened to it?
We all remember the deinfluencer movement that took over social media in early 2023. The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption. At the ...
Mastering the Art of a Winning Amazon Campaign for Prime Days
Amazon Prime Day officially takes place from July 16 to July 17. Take a look at our winning strategies for campaign success for this key period so you can click, cart and conquer! ...
Industry Legend Sue Unerman Joins Brainlabs as Global Chief Strategy Officer
We're delighted to welcome Sue Unerman who joins us with a remit to create powerful and progressive strategic propositions for the agency's clients worldwide as Brainlabs continues to redefine the next era of media agencies. Sue joins from Essenc...
Our Social Lead tells Campaign where the UK election was won online
Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week's election. Here's what he had to say: 'Labour is the most invested party o...