Blog

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising.

Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. […]

Daniel Gilbert named the Most Influential PPC Expert of 2018 in the World!!

We thought the superhero outfit was just for show, but it seems like people really do take Daniel seriously… Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top!

With over 25,000 votes and experts like Larry Kim and Purna Virji on the scene, the […]

Amazon Marketing Services: The Superhero’s Guide

There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.

Amazon Marketing Services (AMS) offers great targeting possibilities thanks to its rich sources of user data from […]

7 Smarter Ways to Approach Mobile Search Ads

I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.

PPC superhero to the rescue! […]

Programmatic is an amazing tool for branding. Here’s how to use it.

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy.

Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies.

Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category — it’s seen as a conversion driver.

Within […]

The Gender Pay Gap: Brainlabs on Channel 5 and BBC Radio 4

How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach.

https://vimeo.com/262169910

What she told Channel 5 and the BBC was that gender pay is important, but the focus is in the wrong place. Unequal pay is a symptom of the problem, not the cause.  The real issue is unconscious […]

Advertisers re-evaluate Facebook

Create interactive content, use Facebook Live, Messenger, Stories, Groups, and, wherever possible, find ways of supporting Watch. These are the parts of their platform Facebook are clearly trying to develop, so you can be sure their algorithm will reward you for boosting them. […]