Personalisation in an Era of Data Privacy

Dear PPC Chat Fans, We’re back for another round of industry discussion! Last time we gathered at Brainlabs HQ to discuss the transition to in-house models and the ensuing shift in the structure of the agency landscape. This month we'll be exploring how personalisation is becoming increasingly fraught in a...

The Anatomy of In-housing

The recent wave of in-housing is the inevitable consequence of an outdated media trading business model. Why shouldn’t advertisers expect transparency, control, and mutual trust? With the rise of digital, the advertising industry has changed overnight. The role of agencies has changed. And in the realm of biddable media, it’s...