Notes from the Field

Most hotels chase new guests while their most valuable audience sits untouched in the CRM. Here's how to turn guest data into more direct bookings.

As AI makes content creation effortless, the brands cutting through aren't publishing more. Here's what intentionality actually looks like as a content strategy.

AI visibility isn't a single tactic. It's a stack: the right content, distributed across the right channels, backed by earned authority and maintained over time. Here's how we built ours, and what it actually did to our numbers.

A practical four-stage framework for building a Meta creative system that continuously finds, tests, and scales high-performing creative.

An advertiser's guide to the 2026 World Cup: what's different, what's possible, and where the opportunity actually sits.

Amazon's closed data loop just extended in two directions at once: out to premium streaming, and in to a B2B audience that was never reachable at scale. Here's what that changes for how you target and measure CTV.

Why the strategists pulling ahead aren't just using AI, they're building tools around how the work actually gets made, and what that takes.

A programmatic practitioner's take on what Meta entering CTV could unlock for advertisers.

Most B2B campaigns target one decision-maker. The average buying group has ten. Here's how to build a strategy that reaches all of them.

How the structural separation between paid social and creator teams is costing brands the incremental returns they're investing to achieve.

A guide to navigating infinite creative options with generative AI, and finding the ad creative that drives real performance.

A guide to the key Google I/O announcements advertisers need to understand: what they are, how they work, and what they change.