Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising.
Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. […]
We thought the superhero outfit was just for show, but it seems like people really do take Daniel seriously… Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top!
With over 25,000 votes and experts like Larry Kim and Purna Virji on the scene, the […]
There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.
Amazon Marketing Services (AMS) offers great targeting possibilities thanks to its rich sources of user data from […]
The battle is definitely on. Amazon is investing in advertising, and Google is investing in retail.
But it will take a long time before either truly competes in their respective fields: Amazon will still dominate e-commerce, and Google will dominate retail search for several years yet. […]
I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.
PPC superhero to the rescue! […]
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy.
Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies.
Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category — it’s seen as a conversion driver.
Next time you head to a meeting in London, you might be greeted by a robot rather than a human.
Just walk into the Old Street offices of media agency Brainlabs today and Pepper, London’s first robot receptionist, will be there at the front door. The company’s new receptionist has been in ‘employment’ since July last year, performing basic reception tasks […]
How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach.
What she told Channel 5 and the BBC was that gender pay is important, but the focus is in the wrong place. Unequal pay is a symptom of the problem, not the cause. The real issue is unconscious […]
Create interactive content, use Facebook Live, Messenger, Stories, Groups, and, wherever possible, find ways of supporting Watch. These are the parts of their platform Facebook are clearly trying to develop, so you can be sure their algorithm will reward you for boosting them. […]