Jeremy Hull, Chief Product Officer, NAMER shares his thoughts on Client Councils with Digiday
Last month, Twitter CEO, Linda Yaccarino, flew into London to meet with marketers on the X client council, as well as a number of agency execs for various meetings. The outcome was positive, despite the gloomy outlook for the platform, Yaccarino cha...
Brainlabs’ view on Google Marketing Live 2024
Our Chief Product Officer Jeremy Hull and VP, Paid Search Alessandro Creso were at Google Marketing Live 2024 in California to see the very latest releases. Here's their analysis of the big announcements and what they mean for the industr...
Brainlabs’ Guide to Mastering Demand Gen
Published in partnership with Google, we’ve put together our guide to help advertisers get the most out of Demand Gen. Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbo...
Brainlabs wins Best Experimental Campaign at 2024 Performance Marketing Awards
Promo Investigator, our unique tech solution designed for Estée Lauder Companies UK&I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers, there to showcase their outstandi...
Brainlabs helps On the Beach lower CPA by 49% through durable measurement and targeting solutions
We’re committed to helping our clients achieve outstanding results. We’ve worked hand-in-hand with On The Beach and Google to maxmize their online performance and achieve a staggering 49% reduction in Cost Per Acquisition (CPA). Navigating regula...
Google delays phase-out of third-party cookies…again
Our VP, Programmatic for NAMER, Anjlee Majmudar reveals how advertisers should approach their plan for durable audience and data solutions as we head towards a cookieless future. Please wait while flipbook is loading. For more related info, FA...
The Changing Luxury Landscape
The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands. Our experience creating disproportionate cut-through with global challenger brands and ambitious luxury newc...
Jon Molina shares his thoughts on the prospect of ads being introduced on Threads
Rumour has it that ads are coming to Threads a lot sooner than expected. Brainlabs' VP of Social NAMER, Jonathan Molina shared his thoughts with Krystal Scanlon at Digiday all about how these ads could work and the value this could br...
Jeremy Hull speaks to Adweek about Perplexity’s plans to sell ads on its platform
Generative AI-powered search engine Perplexity has announced its going to start selling ads. Brainlabs’ Chief Product Officer for North America, Jeremy Hull spoke to Adweek’s Trishla Ostwal all about their ambitious plans. Speaking on the t...