Blog

The Gender Pay Gap: Brainlabs on Channel 5 and BBC Radio 4

How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach.

https://vimeo.com/262169910

What she told Channel 5 and the BBC was that gender pay is important, but the focus is in the wrong place. Unequal pay is a symptom of the problem, not the cause.  The real issue is unconscious […]

Advertisers re-evaluate Facebook

GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and publishers back towards friends and family. […]

Dynamic Search Ads are for amateurs or superheroes

Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
 

So, machine learning in Google Ads is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion.

In this column, I would like to talk about Dynamic Search […]

Why you should be using programmatic native ads

Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign.
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more […]

Machine Learning in Google Ads: How & When to Use Smart Bidding

What a momentous year 2017 was for the evolution of machine learning in PPC.

Google added in-market audiences for search as well as two new bidding strategies (maximize clicks and maximize conversions), introduced predicted click-through rate and optimized ad rotation to Google Ads, and launched Google Attribution. […]

Brainlabs partners with Formula 1

The motor-racing brand, which had previously bought media in-house, put the $40m (£28.8m) global account up for review last year in a process run by Oystercatchers.

In time for the Australian Grand Prix in March, WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media. […]