Notes from the Field
The AI SEO Play Hiding in Your Customer Data
Your customer data could be your biggest AI SEO advantage. Here's how to put it to work.
Relevance Engineering: The New Discipline for the AI Agent Era
As AI agents reshape discovery, attribution and commerce, brands need a new way to stay visible, trusted and chosen.
Winning the Search Auction in the Age of AI
For years, account structure was one of Search's biggest competitive advantages. AI is changing that.
Winning Agentic Commerce: A CMO’s Guide
A CMO's guide to winning as AI agents start discovering, evaluating, and buying on behalf of shoppers.
Why Your Top Keywords Are Quietly Losing Volume
We analysed 1.35 million keywords across nine UK search categories. Here's what they reveal about AI Overviews, declining head terms, and where search is heading.
How do I measure the pipeline contribution of paid media?
A framework for connecting B2B paid media to pipeline, from CRM setup to board-ready reporting.
Are You Getting the Most Out of Google Analytics?
A practical guide to leveraging GA Linking and Campaign Data Import to improve campaign performance and drive a measurable uplift in conversions.
The New Organic: What SEO looks like when AI answers first
Learn how AI Overviews and LLM citations are rewriting the rules of SEO, and what to do now to keep ranking across Google, ChatGPT, and Gemini.
User-controlled algorithms: should you care?
Platforms are giving users more control over their feeds. For brand marketers, the signal that actually matters hasn't changed.
The State of SEO, 2026: Every CEO and CMO Question, Answered
Is SEO dead? Should you invest in AEO? Our MD of SEO, Jamie Faulkner, answers the SEO questions every CEO and CMO is asking right now.
Bad Data Means Bad Decisions
Most brands treat one measurement model as the truth and optimise for what it shows. Here's why that's risky, and what reconciling data sources looks like.
Why Your Google AI Max Isn’t Working (It’s Not the AI)
Poor measurement infrastructure is the most common reason Google AI Max underperforms. Here's what to audit and how to fix it.
