Paid Social
How to Build a High-Performing Creative System at Scale

Charlotte Littlewood & Michelle Wiltz

LinkedIn’s Latest Data: The New Rules of B2B Targeting

Michelle Wiltz & Nina Cecere

Meta’s AI Rebuild: What’s Driving Performance Now

Michelle Wiltz

TikTok World 2026: Is the marketing funnel finally dead?

Nina Cecere

Meta Just Moved Paid Social Outside of Ads Manager

Michelle Wiltz

Reach vs. Attention: An Empirical Analysis of Audiovisual Effectiveness

Kamala O’Dowd & Rachel Davison



