Paid Social
Reach vs. Attention: An Empirical Analysis of Audiovisual Effectiveness
Kamala O’Dowd & Rachel Davison
Meta Has Changed How It Counts Conversion
Michelle Wiltz
Audiences wander. Are you worth following?
Charlotte Littlewood & Michelle Wiltz
Mastering the “Messy Middle” with TikTok Consideration Ads
Ese Ukereghe
The Meta Lattice update is driving real performance lift across Meta
Michelle Wiltz
If you’re treating creative like a one-off campaign moment, you will always feel behind.
Michelle Witz
