Notes from the Field
Meta’s CTV Play: What It Really Means for Advertisers
A programmatic practitioner's take on what Meta entering CTV could unlock for advertisers.
LinkedIn’s Latest Data: The New Rules of B2B Targeting
Most B2B campaigns target one decision-maker. The average buying group has ten. Here's how to build a strategy that reaches all of them.
Data Strength: The Measurement Foundation Your Google AI Needs to Perform
A guide for advertisers on how to build first-party measurement foundations that improve Google AI performance.
Google Marketing Live 2026: AI is the new interface
Our take on Google's biggest product innovations from GML 2026, and what they mean for how you brief, track, and optimize your campaigns.
Meta’s AI Rebuild: What’s Driving Performance Now
Meta has automated the decisions most performance teams are still making manually. Here's what this shift to AI-orchestrated advertising means for your competitive edge.
Unified CTV: III — The Future of Total TV Is Here
How consolidating BVOD, SVOD, and AVOD into a single buy delivered 4.5 million incremental impressions on top of a linear baseline.
TikTok World 2026: Is the marketing funnel finally dead?
Most brands are still planning TikTok around a funnel that no longer exists. Here's what TikTok World 2026 revealed about how the platform actually works.
The misconception about programmatic that’s killing your brand
Programmatic has become a byword for display ads, and that one misconception is quietly derailing brand building strategies across the industry.
How to Win Apple Search Ads’ Second Ad Slot
If you're running ads on the App Store, there's now a second slot up for grabs. In this article we cover the strategies you need to win it.
Meta Just Moved Paid Social Outside of Ads Manager
Meta just launched AI Connectors, here's what changed and how paid social teams should think about it.
Reach vs. Attention: An Empirical Analysis of Audiovisual Effectiveness
The metric you plan against determines where your budget goes — and Adult Reach may be pointing it in the wrong direction.
Don’t Bid Your Way Out of Rising CPA. Build Your Way Out.
Rising acquisition costs are rarely a media problem. This article covers where CPA pressure actually comes from and how to address it at the source.
