Notes from the Field

Apple has confirmed ads are coming to Maps this summer. Here's the opportunity for local advertisers, where Apple lags Google, and how to prepare before launch.

ChatGPT ads are attracting growing interest from brands. Here's what our testing reveals about targeting, pricing, measurement, and what marketers should know before investing.

A practical four-stage framework for building a Meta creative system that continuously finds, tests, and scales high-performing creative.

An advertiser's guide to the 2026 World Cup: what's different, what's possible, and where the opportunity actually sits.

Amazon's closed data loop just extended in two directions at once: out to premium streaming, and in to a B2B audience that was never reachable at scale. Here's what that changes for how you target and measure CTV.

A programmatic practitioner's take on what Meta entering CTV could unlock for advertisers.

Most B2B campaigns target one decision-maker. The average buying group has ten. Here's how to build a strategy that reaches all of them.

A guide for advertisers on how to build first-party measurement foundations that improve Google AI performance.

Our take on Google's biggest product innovations from GML 2026, and what they mean for how you brief, track, and optimize your campaigns.

Meta has automated the decisions most performance teams are still making manually. Here's what this shift to AI-orchestrated advertising means for your competitive edge.

How consolidating BVOD, SVOD, and AVOD into a single buy delivered 4.5 million incremental impressions on top of a linear baseline.

Most brands are still planning TikTok around a funnel that no longer exists. Here's what TikTok World 2026 revealed about how the platform actually works.