Notes from the Field

A free Semrush account offers a sampling of their features, and their 7-day trial gives users full access to all features to test them out.

Free web-based tool for checking how Google will parse your robots.txt files

Search visibility refers to how visible your website is in search engine results.

Log analysis is particularly valuable for large sites where a crawl would require an extensive amount of time and resources.

Content marketing is the discipline responsible for achieving marketing goals through content creation and distribution.

Make sure that Google’s search engine is returning the right answers

Five reasons why I think impressions are not just a valid indicator of SEO success, but actually an unusually good one.

Two more synergy ideas.

This simple example shows the essence of MECE. Examining each of these problems will be more straightforward than the original “increase revenue” prompt.

Patterns at the essence of content strategy.

A ranking factor is a variable that a search engine uses to decide the best ordering of relevant, indexed results returned for a search query.

Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices.