Notes from the Field

Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? 

I can’t tell you how many people I know who have built or want to build their own site. These are regular people with basic computer skills, not web developer experts. One of the most user-friendly web builders available is Squarespace.

A free Semrush account offers a sampling of their features, and their 7-day trial gives users full access to all features to test them out.

Free web-based tool for checking how Google will parse your robots.txt files

Search visibility refers to how visible your website is in search engine results.

Log analysis is particularly valuable for large sites where a crawl would require an extensive amount of time and resources.

Content marketing is the discipline responsible for achieving marketing goals through content creation and distribution.

Make sure that Google’s search engine is returning the right answers

Five reasons why I think impressions are not just a valid indicator of SEO success, but actually an unusually good one.

Two more synergy ideas.

This simple example shows the essence of MECE. Examining each of these problems will be more straightforward than the original “increase revenue” prompt.

Patterns at the essence of content strategy.