Winning the Mid-Funnel with YouTube

The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools and technology at our disposal.

YouTube has an important role to play in this ever-fragmented world. People are finding the content they love on YouTube and watchtime across screens is soaring, so, defining the right AV strategy that flexes with audience behavior is key to brands’ success.

With more data signals to activate and more targeting and formats to play with – we’ve built out our top tips for marketers who want to win on YouTube.

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