The High Performers of Super Bowl LVIII and What We Can Learn

What can we learn from Super Bowl LVIII, the high and low performers, to make our strategies stronger for the big moments to come?

To get those answers we used real-time social listening data from Infegy and crunched the data
to see how each brand was trending during the big game. We dove deeper into the sentiment and conversation themes around each spot, uncovering four key opportunities for advertisers to apply moving forward in 2024.