Notes from the Field
Is the hashtag dead?
As platforms shift from hashtag-based discovery to social SEO, we unpack what changed, why it matters for your brand, and how to update your strategy to stay visible.
How to own Reddit organically
Reddit is now one of the most cited sources in AI search, but most brands have yet to figure out how to show up there. This guide covers everything you need to build an organic presence that works.
Keeping Search Local Across Large, Multi-location Portfolios
Running Search across a large, multi-location portfolio raises a question most strategies don't answer: how do you stay genuinely local when everything about scale pushes you toward the generic?
If you think AI is a productivity tool, you’re missing the point.
As AI reshapes how businesses operate, the leaders who get it right won't be the ones who drove the most adoption — they'll be the ones who asked the right questions early enough to act.
The Authenticity Gap
As audiences get better at tuning out paid placements, we unpack why authentic storytelling converts and where brands should really be looking to win.
What Google’s AI shift means for your search budget
Google is managing two competing priorities: its $200bn ad model and winning the AI search race. That tension has real consequences for how advertisers should be thinking about media strategy.
SEO is no longer one channel
Search traffic is declining and adding more channels won't fix it. Here's the framework enterprise brands need to adapt.
The “Business” of Screen Time
The trend that's been quietly compounding for a year and what it signals about Gen Z's shift from passive scrolling to active community building.
Mastering the “Messy Middle” with TikTok Consideration Ads
The consideration stage has always been the hardest to measure. Here's how TikTok's newest tools are giving brands something proxy KPIs never could: a credible signal to optimise against.
From Signal to Activation: How Brands Can Catch Social Trends Before They Peak
The brands winning at trend participation aren't faster at spotting trends, they're faster at acting on them. This is what building that speed actually looks like
The new rules of building brand trust
The traditional broadcast model built familiarity, but trust now lives in communities, creator networks and AI answer engines. Here is what brands need to do differently.
Reddit: The AI Search Advantage
Reddit is one of the most cited sources in AI search, but it works nothing like any platform brands know. Here's how to listen, navigate, and turn community intelligence into a real competitive advantage.
