Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future
AI is the term on everyone's lips, the headline at every marketing event. But let's cut to the chase: Will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection? In this report, Brainlabs Glo...
Spotify’s visual shift – how your brand can get on board
Video content is hot. She’s the It Girl who turns heads wherever she goes. In 2025, it’s still going to be all eyes on her. One platform that has realized this is Spotify, which has recently announced a deeper shift into video content in...
Brainlabs helps Anglian Home Improvements boost ROAS by 45% with Enterprise Bidding
At Brainlabs, we’re proud of the partnerships we’ve built with our clients - particularly those that involve innovation, collaboration, and a commitment to achieving high-performance results. That’s why we’re shining a light on the strong partne...
Watching the detectives: The best fictional detectives never follow the establishment rules
Crime and detective fiction is one of the most popular genres that there is. Fans demand a strict adherence to a story arc, which for most of them runs as follows: Crime committed (how bloodthirsty depending on personal taste of author and reade...
Brainlabs among the first agencies to be awarded Google’s Test & Experiments Certification
We’re excited to share that Brainlabs has been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification, a pilot program launching in 2025. This certification highlights our expertise in designing and runn...
Don’t sleep on the gaming industry boom (even if you’re not in the industry)
The gaming industry is thriving, with the global market set to hit $213.3 billion(!) by 2027. So, what makes it so successful? One thing that stands out is its diverse global audience of 3.75 billion gamers. The gaming community is tight...
How the DOJ’s Chrome divestiture proposal could reshape advertising
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How to stand out on socials this holiday season
Peak season is officially here. With Black Friday and Christmas around the corner, consumers are being bombarded with ads, deals, and promotions. Of course, holiday marketing strategies have been planned for months now, but that doesn’t mea...
Stop doing things
Do this. Stop that. In a world where there are so many new things to do and to consider, it is absolutely crucial to transform what we do. In order to do new things, well people need to know what they should stop doing. If you ha...