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Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

John Mueller interview at SearchLove

Interview Google’s John Mueller at SearchLove.
Dan Gilbert
December 10, 2018
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How to rank for head terms

What does and doesn’t rank has changed significantly
Dan Gilbert
November 20, 2018
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40 Excel tricks for PPC pros

Become better at analyzing account performance
Dan Gilbert
September 1, 2018
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Search basics: URL structure vs Information Architecture

Differences between URL structures and Information Architecture (IA).
Dan Gilbert
August 27, 2018
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How to use RegEx formulas in Google Sheets

Regex is a matching expression tool returning specific values.
Dan Gilbert
August 16, 2018
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Using Google Analytics with Sheets

Google Sheets has a fantastic Google Analytics add-on.
Dan Gilbert
August 13, 2018
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How kids learn to search

Thought-provoking in the new ways of searching.
Dan Gilbert
July 26, 2018
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How to audit links for SEO

How to identify patterns in your backlink data to quickly and accurately uncover spammy links
Dan Gilbert
July 24, 2018
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13 CRO metrics you should be monitoring in Analytics

Where to start when first analyzing a landing page or website
Dan Gilbert
June 17, 2018
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Daniel Gilbert named the Most Influential PPC Expert of 2018 in the World!!

Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top!
June 6, 2018
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Amazon Marketing Services: The Superhero’s Guide

With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.
May 20, 2018
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Why brands are investing in YouTube Ads

YouTube’s viewers are increasingly shifting to mobile.
Dan Gilbert
March 17, 2018
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Dan Jerome

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