The ultimate guide to identifying bad backlinks (with examples)
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To Identify Bad Backlinks’), where I explained how t...
Should brands use TikTok or steer clear of the sinking ship?
Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.
Rank better in Google: a step-by-step guide
As SEOs, we’re often asked the question: how do I improve rankings for these keywords? The best ways to perform better in organic search are: Make sure the site is actually relevant for the keywords you’re targeting Make sure there is at ...
CRO & SEO: better together
Personally, I have always been an advocate of cross-channel work, mainly from a learning standpoint: challenging myself to think outside my comfort zone and learning from people who are smarter than me is extremely motivating. Leaving my motivati...
How to use XPath: a beginner SEO’s guide
XPath is one of those things I learned out of pure, unabashed hatred for data entry. There are few things more boring than clicking through a spreadsheet full of URLs in column A just to copy and paste their date published into column B. That’s w...
How retail businesses can capitalize on the COVID-19 boost in online sales
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, social distancing and mask requirements, it’s unsurpris...
How to get employee onboarding right in a remote working world
Onboarding is a pretty straightforward task. Sort out the paperwork, set up some introductions, hand over a laptop, and you're good to go, right? Think again. The importance of onboarding is often understated. Frequently overlooked as an ad...
The epidemic of multitasking and technology addiction: are they always bad?
At first glance, multitasking seems like an excellent approach to getting a lot of things done at once. However, studies have shown that human brains are not designed to handle multiple tasks at the same time. Multitasking might even have a negative...
How to use growth models to set realistic PPC goals
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the aver...