Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Brainlabs speak to Adweek about how advertisers rebuild their Search strategies as Google’s AI search engine grows

Google's AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries.

Brainlabs hosts The AI Advantage in partnership with Google

How to leverage AI-powered tools to get the most out of media investment and drive high-performance results.

Jeremy Hull, Chief Product Officer, NAMER shares his thoughts on Client Councils with Digiday

Last month, Twitter CEO, Linda Yaccarino, flew into London to meet with marketers on the X client council, as well as a number of agency execs for various meetings.

Brainlabs’ view on Google Marketing Live 2024

Our Chief Product Officer Jeremy Hull and VP, Paid Search Alessandro Creso were at Google Marketing Live 2024 in California to see the very latest releases. Here's their analysis of the big announcements and what they mean for the industry.

Brainlabs’ Guide to Mastering Demand Gen

Published in partnership with Google, we’ve put together our guide to help advertisers get the most out of Demand Gen.

Brainlabs wins Best Experimental Campaign at 2024 Performance Marketing Awards

Promo Investigator, our unique tech solution designed for Estée Lauder Companies UK&I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers.

Brainlabs helps On the Beach lower CPA by 49% through durable measurement and targeting solutions

We’re We’ve worked hand-in-hand with On The Beach and Google to maxmize their online performance and achieve a staggering 49% reduction in Cost Per Acquisition (CPA).

Google delays phase-out of third-party cookies…again

Our VP, Programmatic for NAMER, Anjlee Majmudar reveals how advertisers should approach their plan for durable audience and data solutions as we head towards a cookieless future.

Anjlee Majmudar

The Changing Luxury Landscape

The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands.

Jon Molina shares his thoughts on the prospect of ads being introduced on Threads

Rumour has it that ads are coming to Threads a lot sooner than expected.

Jeremy Hull speaks to Adweek about Perplexity’s plans to sell ads on its platform

Generative AI-powered search engine Perplexity has announced its going to start selling ads.

Brainlabs earns its Certified Company in Media badge in partnership with Meta

We’re honoured to share that Brainlabs has earnt its “Certified Company in Media” badge in partnership with Meta.