Daniel Gilbert shares his plans to pioneer a new era of media agencies
Last month, Brainlabs secured a private equity investment from Falfurrias Capital Partners, which succeeded private equity firm Livingbridge as a key investor in the growing agency challenger.
Our Global CEO, Daniel Gilbert sat down with Jack Benjamin at The Media Leader to speak in detail about our plans to pioneer a new era of media agencies, as the high-performance media agency.
In his interview Dan emphasized the importance of expanding in key markets, particularly in APAC and Western Europe, through mergers and acquisitions and also highlighted Brainlabs’ commitment to developing its technology stack, including the proprietary platform Cortex, and investing in AI technology and top talent.
Gilbert credits executive chairman Stephen Allan, who he described as having made a “transformational difference in the journey we’ve undergone from pure performance player to media agency.”
“There’s quite a few steps that you need to go on that journey to make it happen, and Steve, in conjunction with the whole team, has helped the whole business to move up a level of strategic value-add to clients and through rounding out our product mix.”
Read the full article in The Media Leader here: https://the-media-leader.com/how-brainlabs-daniel-gilbert-wants-to-build-the-biggest-media-company-in-the-world/
