The 5 tips you need to generate SaaS leads
SaaS clients have a stereotype of moving really fast and they want results right away. Most SaaS companies love data and willingly dig into their account to find what works and are actively working o...
Amazon Marketing Services: The Superhero’s Guide
There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and l...
The secret to SEM success: machine learning
The need for strategy The pressure for paid search to drive growth has never been greater. Stakeholders are demanding a more strategic approach regarding how their programs are managed. Organizati...
6 pivot table examples to increase data analysis efficiency
Why pivot? Big data is only helpful when it is efficiently and effectively analyzed. One major barrier to effective analysis is that the number of metrics advertisers want to use simultaneously ma...
6 ways to connect in-store traffic with your online leads
One of the many valuable byproducts of a well-structured PPC account is the abundance of actionable, accurate, and relevant data. Unlike traditional forms of media, such as print or television, PPC b...
How to use Excel Solver to power your budgeting
It’s that time of the year again – time to set budgets and get ready for 2018. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do ...
AdWords Statistical Relevance Calculator
Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You're not alone. That's why we're sharing this handy statistical relevance calculator that...