“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behaviors, and disrupted the carefully laid plans of eve...
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits toward...
We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play out relies on having a solid agenda. Not only a soli...
Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report cau...
What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before ma...
The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holiday e-commerce sales are expected to increase 33% ...
Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, social distancing and mask requirements, it’s unsurpris...
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the aver...
It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” that reach a multitude of audiences. For example, th...
