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Future Proof Your First Party Data

Future of Marketing: First-party data

Matt Adams, Global COO of Brainlabs2022-10-12T16:12:56+01:00

Google has announced a further extension to the collapse of third-party cookies - making them obsolete in 2024. Although there’s another 12 months preparation time for the exclusive use of first-party data, it’s still very much going to happen. Star...

August 3, 2022By Matt Adams, Global COO of BrainlabsNews & ViewsRead more...

Luis Echevarria appointed to lead Brainlabs Mexico business expansion

Brainlabs2022-10-14T09:40:08+01:00

We’re incredibly excited that Luis Echevarria has joined us at Brainlabs, to lead our Business expansion across Mexico. Based in Mexico City, Luis will organically expand the relationship with our current clients, as well as expand our client base. ...

July 18, 2022By BrainlabsNews & ViewsRead more...

The Big Switch: Act now to maintain the quality of your actionable data

Brainlabs2023-07-11T12:15:46+01:00

With the sun setting on Universal Analytics (UA) and the transition to the alternative GA4 underway, it is crucial for advertisers to act swiftly to preserve the value of their data and stay ahead of their competitors. We explore the timeline of ...

June 30, 2022By BrainlabsNews & ViewsRead more...

Profit-focused Guide to Advertising on Amazon

Brainlabs2023-07-11T17:07:25+01:00

Implementing a multi-channel digital marketing strategy should be a given in order to succeed as an ecommerce business, and Amazon is a channel that must be of top priority. From increasing traffic and sales to driving product awareness and boosting...

June 22, 2022By BrainlabsAmazon, News & ViewsRead more...

Brainlabs acquires data services experts Nabler

Brainlabs2022-05-10T12:04:12+01:00

Our latest acquisition sees us bolster our Data Science, Data Engineering, CRO & Digital Analytics functions and increase our presence in APAC. Nabler's Bangalore headquarters represents our’ second office in APAC following the opening of the...

May 10, 2022By BrainlabsNews & ViewsRead more...

Brainlabs acquires leading influencer marketing agency Fanbytes

Brainlabs2022-05-03T13:33:44+01:00

Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, Instagram, YouTube and Snapchat, Fanbytes has carv...

May 3, 2022By BrainlabsNews & ViewsRead more...

We’ve been voted #1 digital agency in the UK for the 2nd year running!

Brainlabs2022-05-16T14:47:43+01:00

This is HUGE! Our peers have voted us as their most admired agency for the second year running in The Drum's UK Digital Agency Census 2022. It's always great to get awards but it's a special honour being recognised by fellow marketers. We topped ...

April 22, 2022By BrainlabsNews & ViewsRead more...

Fernando Emilio Silva appointed as Brainlabs’ first LATAM CEO

Brainlabs2022-02-16T19:52:26+00:00

We're thrilled to welcome Fernando to Brainlabs as CEO, LATAM. Based in Mexico, he will grow the agency's existing presence across the region. Fernando arrives at Brainlabs with extensive experience across the media industry in LATAM having serve...

February 16, 2022By BrainlabsNews & ViewsRead more...

Brainlabs acquires social ad creative studio Consumer Acquisition

Brainlabs2021-12-16T17:33:04+00:00

Brainlabs has acquired global social advertising agency and creative studio, Consumer Acquisition. It’s our fourth acquisition this year and our second in North America as we continue to expand our capabilities for our existing and future clients. Br...

December 16, 2021By BrainlabsNews & ViewsRead more...

Stephen Allan Joins Brainlabs as full-time Executive Chairman

Brainlabs2021-11-05T17:11:34+00:00

In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a full-time appointment to help the agency go from bud...

November 5, 2021By BrainlabsNews & ViewsRead more...
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