The Big Switch: Act now to maintain the quality of your actionable data

With the sun setting on Universal Analytics (UA) and the transition to the alternative GA4 underway, it is crucial for advertisers to act swiftly to preserve the value of their data and stay ahead of their competitors.

We explore the timeline of these changes, the shift from UA to GA4, the privacy benefits of GA4’s design, the advantages of early adoption, and practical steps to make a smooth transition.