Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new...
Often, the secret to campaign success is planning and executing a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, as they’re an effective way to increase awareness a...
Managing, planning, and executing campaigns is a team sport - it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your marketing team and/or agency. When done correctly it’s...
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers...
These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we are facing changes to our industry that are exciting...
What happened? 2021 was an anomaly in more ways than one, but this Black Friday was particularly remarkable: it represented the first year on record that saw a decrease in online revenue YoY, with e-commerce sales showing a 14% drop YoY in the UK and...
Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the...
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving da...
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes ...
Your CRO strategy is likely no stranger to the all-important privacy changes that the internet has been experiencing in recent years. We predict that in the next 1-3 years, your CRO capability will face major challenges to delivering impactful A/...
