Brainlabs acquires international Amazon agency Molzi
That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year!
Our industry-leading expertise in Google and Facebook advertising along with the incorporation of further Amazon capability elevates us to leaders across all three giants of the digital advertising triopoly.
As an Amazon preferred partner, Molzi has experienced exceptional growth since its inception in 2017 under the leadership of Founder and CEO Chris Mole. In particular, 2020 saw Molzi double the size of its team to 70+ as ecommerce became the big winner of lockdown. The Molzi team are currently located across the UK, Spain, Hong Kong and Brazil and support such clients as Church & Dwight with a full-suite of services designed for world-class ecommerce results.
With the support of our global leadership team, Molzi will continue to expand its international footprint and develop innovative service offerings for Amazon and additional Marketplaces. We’re also going to increase investment into engineering to fuel scale and efficiency on Amazon, in line with our combined group’s core vision. Molzi are our specialist eCommerce arm and will continue to be led by Chris Mole, initially via the sub-brand “Molzi by Brainlabs” before full integration.
Dan Gilbert, Our Global CEO, commented: “I’m super excited to welcome Chris and the Molzi team to Brainlabs. I don’t need to ask Alexa to know that adding Molzi’s Amazon and retail specialism to our Google and Facebook prowess puts us in ‘prime’ position to continue our mission — to become the number one media agency in the world.”
Chris Mole, CEO & Founder of Molzi, added: “Over the past 12 months we’ve been courted by a number of businesses looking to expand their portfolio off the back of last year’s eCommerce boom. It’s not until we met Brainlabs when we got ‘the feeling’ we’d met our perfect match. The culture at Molzi is about ambition, determination and transparency. We want to be the leading global marketplace agency. We want to get better as well as getting bigger, and Brainlabs share these goals. We’re excited to be part of the world’s smartest digital agency; and bring even more success to our clients across the world.”