The Advanced TikTok Fashion Guide
How to Turn TikTok Presence into Tangible Value TikTok is changing – and the landscape of fashion with it. How can fashion brands use TikTok now to inspire new audiences and create tangible value? TikTok is becoming the new centre of gravi...
Beyond the Bots: Successful Marketing in an Automated World
The world is changing at a rapid pace and with it the consumer journey is increasingly becoming more complex, with a multitude of touch points in which to connect with your audience. With these touch points come vast amounts of data, and to navigate...
Marketing in an Automated World
In an automated world of marketing, every advertiser has access to the same suite of automated campaigns, ads & algorithms – and in a short space of time, nearly every advertiser will be using them as media partners limit choices. Read our gu...
Future of Marketing: First-party data
Google has announced a further extension to the collapse of third-party cookies - making them obsolete in 2024. Although there’s another 12 months preparation time for the exclusive use of first-party data, it’s still very much going to happen. Star...
SEOpinions Q3 2022 – TikTok SEO, E-A-T, and GA4
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly guide by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your ...
Luis Echevarria appointed to lead Brainlabs Mexico business expansion
We’re incredibly excited that Luis Echevarria has joined us at Brainlabs, to lead our Business expansion across Mexico. Based in Mexico City, Luis will organically expand the relationship with our current clients, as well as expand our client base. ...
The Big Switch: Act now to maintain the quality of your actionable data
With the sun setting on Universal Analytics (UA) and the transition to the alternative GA4 underway, it is crucial for advertisers to act swiftly to preserve the value of their data and stay ahead of their competitors. We explore the timeline of ...
Profit-focused Guide to Advertising on Amazon
Implementing a multi-channel digital marketing strategy should be a given in order to succeed as an ecommerce business, and Amazon is a channel that must be of top priority. From increasing traffic and sales to driving product awareness and boosting...
Creatively Customising your Consumer’s Programmatic Journey
Often, the secret to campaign success is planning and executing a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, as they’re an effective way to increase awareness a...