Paid Search
Why Your Google AI Max Isn’t Working (It’s Not the AI)
Thomas Hirst
Apple Maps Is Getting Ads. The Opportunity Is Real. So Is the Tightrope.
Thomas Hirst
Data Strength: The Measurement Foundation Your Google AI Needs to Perform
Abdirahim Ahmed
Google Marketing Live 2026: AI is the new interface
Jeremy Hull, Andy Goodwin, Rafael Landeiro, Ben Kahan & Liz DeAngelis
How to Win Apple Search Ads’ Second Ad Slot
Thomas Hirst
Keeping Search Local Across Large, Multi-location Portfolios
Stella Hilburn
