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Notes from the Field
Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.
How to fight online ad fraud in 6 steps
Common misconceptions about programmatic
Dan Gilbert
March 5, 2019
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Paid search for retailers: three fundamental principles
Getting PPC right is not easy but these three principles provide the right foundations
February 12, 2019
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How to rank for head terms
What does and doesn’t rank has changed significantly
Dan Gilbert
November 20, 2018
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40 Excel tricks for PPC pros
Become better at analyzing account performance
Dan Gilbert
September 1, 2018
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Amazon Marketing Services: The Superhero’s Guide
With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.
May 20, 2018
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Why brands are investing in YouTube Ads
YouTube’s viewers are increasingly shifting to mobile.
Dan Gilbert
March 17, 2018
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When to and when NOT to do programmatic advertising
Programmatic is the future of advertising.
Dan Gilbert
December 17, 2017
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The secret to SEM success: machine learning
Stakeholders are demanding a more strategic approach regarding how their programs are managed.
Dan Gilbert
October 17, 2017
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We know you’re pregnant before you do: how to get personalisation right
The future of advertising is an exciting, terrifying prospect.
Dan Gilbert
October 9, 2017
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6 pivot table examples to increase data analysis efficiency
Efficiently and effectively analyze big data.
Dan Gilbert
September 17, 2017
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6 ways to connect in-store traffic with your online leads
PPC boasts real time feedback.
Dan Gilbert
May 1, 2017
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How to fight against online ad fraud (in 6 steps)
How do you fight ad misplacement and fraudulent advertising?
Dan Gilbert
March 20, 2017
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