Notes from the Field

Why the next 5 months will determine which brands dominate the new paid search landscape

How Broadcaster YouTube and Unified CTV Work Together to Maximise Reach and Engagement

Paid search is no longer about manual control—it's about teaching AI to optimize for your business goals. This guide shows how smarter account structures can unlock real efficiency and performance gains.

The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving space.

Act fast. Buy smart. Build relevance.

Amazon Prime Day officially takes place from July 16 to July 17. Take a look at our winning strategies for campaign success for this key period so you can click, cart and conquer!

Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week's election.

As budgets grow and retail media becomes a key part of digital advertising, transparency and accurate customer journey assessments are vital for brands.

We explore the potential impact of Generative AI on search advertising and what advertisers need to know.

Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients across diverse sectors.

We explore various tactics, from scaling up investment in conversion campaigns to leveraging audience data and optimizing your creative.

Google shared several announcements that will make their advertising ecosystem more powerful and simpler.