Notes from the Field

Meta Agency Summit made one thing clear: as automation takes over more of the work, the advertiser's job is changing. Here's what we learnt.

More buyers now research in AI before they ever click an ad. Here's what that means for how you buy, measure and value PPC clicks.

A high ROAS can hide an over reliance on existing demand. Learn how to balance efficiency and incrementality to drive sustainable growth.

As shopping shifts toward visual discovery, Pinterest’s new ads and AI tools give brands more ways to influence purchase decisions and measure results.

As Reddit builds out its advertising capabilities, the case for treating it as more than an experimental or upper-funnel channel is getting stronger.

As more of the buying journey happens beyond the click, marketers need better evidence to understand which channels are driving growth and where budget should go next.

AI agents are moving from optimizing campaigns to deciding how budgets are spent. Here’s how advertisers can gain the efficiency without losing control.

Your Meta campaigns can now move straight into TikTok Ads Manager. Here’s what advertisers need to know about TikTok’s latest feature.

A new lever inside Performance Max could open up more ways to optimise, but only if advertisers have the data to use it well.

As TikTok brings agentic AI into paid social, teams must decide what to automate, where humans should stay in control and how to turn their expertise into a competitive advantage.

Discover the four shifts reshaping affiliate marketing and the practical priorities brands need to stay ahead in 2027.