Notes from the Field

On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK. As ever, it’s an essential read for brands, providing an almost unrivalled level of detail from multiple data sources into the changing face of the commercial media landscape in the UK.

The platform is offering US advertisers “premium-vetted inventory” via its existing partnership with ad-verification company Integral Ad Science, with plans to expand these solutions internationally.

X, the platform formerly known as Twitter, is looking for a new Head of Brand Safety, according to an email shared with employees.

While brands were reactive when Threads first launched, ongoing reactive strategies aren’t sustainable long-term.

Learn how to become a Community Champion on social from eight brands who are using creator partnerships.

The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools and technology at our disposal.

Threads, has attracted much attention from various different brands and marketing companies.

Brainlabs’ UK Social Product Partner, Costas Tsiappourdhi, spoke to The Media Leader about Threads Launch.

We explored why YouTube is where the UK chooses to watch the content they love, and how to navigate the dynamically changing video landscape.

Google, Meta and TikTok alike have all built AI-powered ad tools.

In light of TikTok and Instagram introducing new search ad formats.

We have more tech available to help us navigate that, but I think as planners our job is to really understand what is insight, what are we helping creative agencies navigate and create creative that works in multiple different contexts.