Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Maximizing TV ad campaigns with a test and learn mindset

Drive brand awareness and recognition so that viewers choose one brand.

Why we’re tired of the “data vs creativity” debate: they should never have been separated in the first place

Nothing exists in a vacuum. Data and creativity are inextricably linked.

The CMO’s guide to cookies, ITP, and privacy

While the industry toils away to develop a new, privacy-focused standard of tracking, it’s no time to sit idly by. CMOs need to understand how to adapt to this new reality, what to do going forward, and where to invest resources.

August 18, 2019

Brainlabs at Performance Marketing 360: “It’s time to reunite creative and media”

The event places a special emphasis on the importance of data, automation and personalisation within advertising.

How to fight online ad fraud in 6 steps

Common misconceptions about programmatic

Paid search for retailers: three fundamental principles

Getting PPC right is not easy but these three principles provide the right foundations

February 12, 2019

Businesses need to adapt to automation before it’s too late. Here’s how.

Automation is synonymous with increased productivity

January 29, 2019

When to and when NOT to do programmatic advertising

Programmatic is the future of advertising.

December 17, 2017

We know you’re pregnant before you do: how to get personalisation right

The future of advertising is an exciting, terrifying prospect.

October 9, 2017

How to fight against online ad fraud (in 6 steps)

How do you fight ad misplacement and fraudulent advertising?

Buying Programmatic media? Your media agency is (probably) stealing from you.

Programmatic Display is the Wild West of the ad industry.