Notes from the Field

How Broadcaster YouTube and Unified CTV Work Together to Maximise Reach and Engagement

I think it’s time media planning should finally die — or at least evolve beyond recognition.

The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving space.

Discover how brand marketers can navigate 2025’s economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights.

Personalization should be a way of collecting data respectfully and using it strategically to nurture a relationship that improves the consumer experience and deepens their trust with brands. 

Now more than ever, we are facing changes to our industry that are exciting at best, and harrowing at worst.

This Black Friday was particularly remarkable: it represented the first year on record that saw a decrease in online revenue.

At Brainlabs we’ve completed an extensive analysis of the UK and US market for multiple verticals.

Consumer privacy is a major concern across every component of today’s marketing ecosystem.

Advertisers, your data is at risk.

We predict that in the next 1-3 years, your CRO capability will face major challenges.

Holiday e-commerce sales are expected to increase 33% year-over-year to $200 million this year