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Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Is the hashtag dead?

As platforms shift from hashtag-based discovery to social SEO, we unpack what changed, why it matters for your brand, and how to update your strategy to stay visible.

The Authenticity Gap

As audiences get better at tuning out paid placements, we unpack why authentic storytelling converts and where brands should really be looking to win.

The “Business” of Screen Time

The trend that's been quietly compounding for a year and what it signals about Gen Z's shift from passive scrolling to active community building.

From Signal to Activation: How Brands Can Catch Social Trends Before They Peak

The brands winning at trend participation aren't faster at spotting trends, they're faster at acting on them. This is what building that speed actually looks like

If you’re treating creative like a one-off campaign moment, you will always feel behind.

Creative today is participatory, iterative, and never finished. This is what keeping up actually requires.

February 4, 2026

TikTok’s Smart+ Signals the Future of Performance Advertising

Smart+ marks TikTok’s biggest step yet toward automation-first performance advertising. Here’s what it changes and how brands should use it.

January 29, 2026

Threads getting ads doesn’t automatically make it a media opportunity

Meta is opening Threads to advertisers worldwide. Here’s what’s changing, what it signals, and how brands should think about testing the platform.

January 27, 2026

AI in cultural media: let’s talk about it

It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives. But what is interesting is its pace.

Does anyone still care about authenticity?

Remember when TikTok was banned in the U. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest secrets.

February 27, 2025

Are your marketing strategies cut out for peak season 2024?

Peak season for marketers is officially upon us - Halloween, Black Friday, and even Christmas and New Year are all closer than we’d like to think

September 24, 2024

You’ve built your social-first community. Now what?

In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing. Over the past few years, brands have been finding and developing these online communities. While building them is crucial to success, once you have captured this audience, what do you do next.

September 17, 2024

If your brand isn’t always-on, it could be missing out

We see many brands neglect their social media until they’re ready to sell something missing, most importantly, to connect and build trust with their audience, which will, in turn, drive better revenue and profit for your paid activations.

September 10, 2024