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Notes from the Field
Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.
The “Business” of Screen Time
The trend that's been quietly compounding for a year and what it signals about Gen Z's shift from passive scrolling to active community building.
Bean
March 11, 2026
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From Signal to Activation: How Brands Can Catch Social Trends Before They Peak
The brands winning at trend participation aren't faster at spotting trends, they're faster at acting on them. This is what building that speed actually looks like
Pia Alcantara
March 9, 2026
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If you’re treating creative like a one-off campaign moment, you will always feel behind.
Creative today is participatory, iterative, and never finished. This is what keeping up actually requires.
Michelle Witz
February 4, 2026
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TikTok’s Smart+ Signals the Future of Performance Advertising
Smart+ marks TikTok’s biggest step yet toward automation-first performance advertising. Here’s what it changes and how brands should use it.
Michelle Wiltz
January 29, 2026
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Threads getting ads doesn’t automatically make it a media opportunity
Meta is opening Threads to advertisers worldwide. Here’s what’s changing, what it signals, and how brands should think about testing the platform.
Michelle Wiltz
January 27, 2026
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AI in cultural media: let’s talk about it
It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives. But what is interesting is its pace.
Dan Gilbert
March 11, 2025
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Does anyone still care about authenticity?
Remember when TikTok was banned in the U. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest secrets.
Dan Gilbert
February 27, 2025
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Are your marketing strategies cut out for peak season 2024?
Peak season for marketers is officially upon us - Halloween, Black Friday, and even Christmas and New Year are all closer than we’d like to think
Leigh Temple
September 24, 2024
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You’ve built your social-first community. Now what?
In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing. Over the past few years, brands have been finding and developing these online communities. While building them is crucial to success, once you have captured this audience, what do you do next.
Dan Gilbert
September 17, 2024
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If your brand isn’t always-on, it could be missing out
We see many brands neglect their social media until they’re ready to sell something missing, most importantly, to connect and build trust with their audience, which will, in turn, drive better revenue and profit for your paid activations.
Leigh Temple
September 10, 2024
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Don’t do a Steven Bartlett: why brands should avoid paid ad loopholes
The entrepreneur didn’t disclose that he’s an investor in both products. And it wasn’t long before The Advertising Standards Agency (ASA) caught on and banned both adverts for misleading customers.
Dan Gilbert
September 3, 2024
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Influencer niches and why you need to blur them
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. A "vertical" in the influencer world is essentially a niche or category that an influencer specializes in.
Leigh Temple
August 20, 2024
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