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Notes from the Field
Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.
Paid Media
Data & Site Experience
Reach vs. Attention: An Empirical Analysis of Audiovisual Effectiveness
The metric you plan against determines where your budget goes — and Adult Reach may be pointing it in the wrong direction.
Kamala O’Dowd & Rachel Davison
April 17, 2026
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Data & Site Experience
From Blind Spots to 11%+ Conversions Growth: Turning Signal Loss into Demand-Led Growth with Google Tag Gateway
Privacy regulations and browser policies are eroding traditional measurement. Google Tag Gateway lets advertisers serve tags from their own domain, bypassing restrictions and recovering lost conversion data. Advertisers using it are seeing a 11% average uplift in reported conversions.
Abdirahim Ahmed
January 21, 2026
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Data & Site Experience
Introducing InsightMix: Automated MMM for Agile Marketing Measurement
Most brands know they need better marketing measurement but legacy MMM is too slow to be useful. Here's how we're solving that with InsightMix.
Paul Wilmore
January 7, 2026
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Marketing Strategy
Data & Site Experience
MMM vs. Incrementality Testing?
It’s Not a Fight. It’s a Partnership.
Atul Sharma
September 4, 2025
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AI Visibility & Search
Data & Site Experience
SEOpinions Q2 2022 | Brainlabs’ POV on SEO
SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly.
Dan Gilbert
May 9, 2022
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Marketing Strategy
Paid Media
Data & Site Experience
How data-driven prediction is changing the face of remarketing
Personalization should be a way of collecting data respectfully and using it strategically to nurture a relationship that improves the consumer experience and deepens their trust with brands.
Dan Gilbert
April 27, 2022
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Paid Media
Data & Site Experience
No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy
Google Marketing Platform is by far the best avenue for enhancing and protecting your data strategy.
Dan Gilbert
January 24, 2022
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Data & Site Experience
Improving your creativity within CRO – why conflict, collaboration and your environment is key
Just because you can’t draw doesn’t mean that you’re not creative.
Dan Gilbert
November 24, 2021
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Marketing Strategy
Data & Site Experience
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem.
Dan Gilbert
August 23, 2021
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Marketing Strategy
Data & Site Experience
Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk.
Dan Gilbert
April 27, 2021
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Marketing Strategy
Data & Site Experience
Four tips for future-proofing your Conversion Rate Optimization strategy
We predict that in the next 1-3 years, your CRO capability will face major challenges.
Dan Gilbert
March 4, 2021
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Data & Site Experience
You had me at First-Party Data: How rom-coms teach us the importance of getting to know those closest to us
It’s Valentine’s day and love is in the air… But so is a life-threatening virus.
Dan Gilbert
February 11, 2021
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