Notes from the Field

Synergies between SEO and PPC that could help your business/clients run the two channels more efficiently

Synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.

We often have little-to-no power to impact site speed (apart from sacrificing those juicy tracking snippets and all that content we fought so hard to add in the first place). Even worse – some fundamental speed improvements can be a huge undertaking, regardless of the size of your dev team, so you need a really strong case to get changes made.

Whether you’re working on implementing structured data for your own e-commerce site or a client’s site, here are 7 things that will help you along your journey.

How much organic search traffic is reasonable to expect.

This post looks at those search engines that aren’t Google, and I will be looking into what makes each search engine unique.

Interview Google’s John Mueller at SearchLove.

What does and doesn’t rank has changed significantly

Differences between URL structures and Information Architecture (IA).

Regex is a matching expression tool returning specific values.

Thought-provoking in the new ways of searching.

How to identify patterns in your backlink data to quickly and accurately uncover spammy links