How to fight against online ad fraud (in 6 steps)
How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any di...
How to use Excel Solver to power your budgeting
It’s that time of the year again – time to set budgets and get ready for 2018. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where th...
A year later: Here’s how to fix the gender pay gap…
Yesterday... Was International Women’s Day with a CTA that felt very Brainlabs: #BeBoldForChange We have been bold indeed. And great change has occurred. Last Year... I wrote an article about how we were going to fix the gender pay gap. We had just i...
Brainlabs is a Sunday Times Top 100 Employer!
As a company that pride ourselves on being a great place to work, getting recognition from The Sunday Times Best Companies is preeeetty awesome. We placed 27th in the end - an amazing achievement - but we want more! Setting our sights higher ...
Keyword tracking with Google Sheets
Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that. These insights come at a co...
5 Heroes of HeroConf London 2016
Sophie’s keynote wasn’t for the faint at heart. Covering some of the most advanced and evolving topic areas, Sophie detailed innovation in AdWords automation, machine learning, artificial intelligence and the evolution of genetic algorithms for bid m...
“This is your year, Brainlabs.”
. "This is your year, Brainlabs." — Me, just now So, 2016 is over. Before we start singing what we think are the words to Auld Lang Syne, let's have a look back at a rather eventful year. This image perhaps sums up the general opinion of 2016 fo...
Deloitte’s Fast 50 in UK tech revealed
Brainlabs has been named the overall winner of the 2016 UK Technology Fast 50 competition. Based in London, the performance marketing agency delivered a staggering growth rate of 8,255% over the past four years. Read the full press release in Deloit...
Brainlabs #1 in Deloitte Tech Track Fast 50
Congratulations to @Brainlabs on taking the 2016 #Tech #UKFast50 awards top spot! pic.twitter.com/867sPVVe4i — Technology Fast50 UK (@TechFast50) 17 November 2016 Yet another amazing evening for Brainlabs! After picking up the highly prestigious A...