Award Winning PPC Agency Brainlabs voted the best in Europe
Our mad scientists have done it again! Last night at the European Search Awards - we managed to scoop two beautiful shiny awards, including the Best Small Agency in Europe Award. This i...
Unicef UK becomes Brainlabs’ newest client
Mathematical paid search agency Brainlabs are proud to announce Unicef UK as an exciting new client. Brainlabs will manage regular search activity for Unicef UK, and in addition will provide fast-res...
AdWords Statistical Relevance Calculator
Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You're not alone. That's why we're sharing this handy statistical relevance calculator that...
Omniture Beginner’s Tutorial
Back in December 2013, I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics. Both platforms hav...
Brainlabs is going to SES London!
We’re pleased to announce that on the 10th of February our MD, Dan Gilbert, will be speaking at SES London. The talk is called “If You Can't Code, You Can't Do PPC”. As you may have noticed, coding is...
Brainlabs wins The Digitals!
We are delighted to announce that we have won the Search Marketing category at The Digitals for our real time bidding for search platform we built for alpharooms. Please join us, if only momentarily, ...
Improving UX through Analytics
User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. ...
How to Set Up User-ID in Google Analytics
User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started....
Statistical significance for CRO
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance f...