Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

40 Excel tricks for PPC pros

Become better at analyzing account performance

September 1, 2018

Search basics: URL structure vs Information Architecture

Differences between URL structures and Information Architecture (IA).

August 27, 2018

How to use RegEx formulas in Google Sheets

Regex is a matching expression tool returning specific values.

August 16, 2018

Using Google Analytics with Sheets

Google Sheets has a fantastic Google Analytics add-on.

August 13, 2018

How kids learn to search

Thought-provoking in the new ways of searching.

How to audit links for SEO

How to identify patterns in your backlink data to quickly and accurately uncover spammy links

13 CRO metrics you should be monitoring in Analytics

Where to start when first analyzing a landing page or website

Daniel Gilbert named the Most Influential PPC Expert of 2018 in the World!!

Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top!

Amazon Marketing Services: The Superhero’s Guide

With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.

Why brands are investing in YouTube Ads

YouTube’s viewers are increasingly shifting to mobile.

How to present a recommendation

Consulting engagement is for the client to do what they otherwise would not have done.

Handling duplicate pages in ecommerce SEO

Educate teams and integrate SEO considerations into their processes.

February 20, 2018