Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day
Optimizing your keyword and ad group bids in order to maximize performance can be a tricky affair. Setting up a schedule to manage your bids is a great way to make sure that you’re not spending too much at the wrong times and more importantly that valuable traffic is...
Introduction to AdWords Scripts
Using AdWords scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly spend email to much more complex bid management systems that...
Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’
Google 0 - 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They're telling us that it will give us "control with less complexity" which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types....
AdWords scripts: a super-easy guide to the documentation
In this article we'll go through an example script making effective use of the documentation, we'll focus on the campaign selector and we'll give you an AdWords pro tip.