Notes from the Field

Brainlabs has been named the 2023 Google Premier Partner Awards winner for Brand Awareness in EMEA

Our plans to pioneer a new era of media agencies, as the high-performance media agency

Icelandair, has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.

Much like Google’s Performance Max, Meta’s Advantage+ Shopping Campaigns tool is the jewel in the Advantage suite, an automated campaign type created in an effort to simplify the ad creation process, by taking care of the audience targeting and ad creative elements for you.

Plans to become the world’s largest independent agency

Brainlabs has secured major investment from private equity firm, Falfurrias Capital Partners (FCP)

If you don’t care about something, you’re probably not going to engage with it.

TikTok has announced new compliance measures to meet Europe’s new online regulations.

On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK. As ever, it’s an essential read for brands, providing an almost unrivalled level of detail from multiple data sources into the changing face of the commercial media landscape in the UK.

The platform is offering US advertisers “premium-vetted inventory” via its existing partnership with ad-verification company Integral Ad Science, with plans to expand these solutions internationally.

X, the platform formerly known as Twitter, is looking for a new Head of Brand Safety, according to an email shared with employees.

While brands were reactive when Threads first launched, ongoing reactive strategies aren’t sustainable long-term.