What is evergreen content?
Evergreen content. You’ve probably heard the term buzzing around digital marketing and content circles, but what is evergreen content and how do you create it? Below we’ll answer these questions and more, as we’ve laid out just what evergreen con...
Organic traffic down YoY? It’s not what you think…
If your organic traffic has been going down for the last 18 months, there’s lots of possible reasons. But a big one you’re probably missing is ITP 2.1.
Is remote working for digital marketing managers an asset or a challenge?
Is remote working a blessing or a curse for digital marketing managers? We interviewed some of the industry experts to find out…
What makes a good landing page in 2020?
Beyond the COVID banner, past the pop-up discount offer, through the multiple CTA buttons, links and beneath the GDPR statement. There lies a landing page. Sound like a recent browsing experience? With all that clutter, it’s no wonder mo...
Building a T-Shaped skill set for digital marketing
The recent recession has left millions of people out of a job, with many industries uncertain of when or how they’ll return to normalcy. Subsequently, people are searching for new opportunities in industries where they have no previous experience. I...
Maximizing TV ad campaigns with a test and learn mindset
TV advertising has a clear purpose: to drive brand awareness and recognition so that viewers choose one brand over another. But viewing habits are constantly changing, particularly with the rise of digital (not to mention streaming platforms). More ...
Google Tag Manager vs. Google Analytics: What they do and how they’re different
For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms provide or display different data in different way...
How to keep furloughed employees engaged
Furlough? Not something many* of us had heard of before March 2020. *All of us... Who am I kidding? Preparing for a pandemic is not something that’s covered in any HR course. But in the UK, as the lockdown was getting tighter, businesses wer...
Everything advertisers need to know about Snapchat in 2020
In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and consumers. A 2020 timeline During the global CO...