Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Brainlabs is first independent agency to achieve certification for Reddit Ads Formula in the UK

Brainlabs has become the first independent agency to be certified in Reddit Ads Formula, an on-demand learning hub to educate brands and agencies on everything they need to drive maximum success on the platform.

Google abandons third-party cookie deprecation plans

Google's plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers?

Everything you need to know about affiliate marketing in 2024

What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strategy for brands.

Move fast or fail: The shift to instinct over strategy in influencer marketing

How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors.

Cannes Lions Festival 2024: the paradox of AI and authenticity

The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we have a lot to say about it.

Sean Seamer Appointed as Brainlabs Global COO

We're excited to announce the appointment of Sean Seamer as our new Global Chief Operating Officer

Deinfluencing: what the heck happened to it?

The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption.

Mastering the Art of a Winning Amazon Campaign for Prime Days

Amazon Prime Day officially takes place from July 16 to July 17. Take a look at our winning strategies for campaign success for this key period so you can click, cart and conquer!

Industry Legend Sue Unerman Joins Brainlabs as Global Chief Strategy Officer

We're delighted to welcome Sue Unerman who joins us with a remit to create powerful and progressive strategic propositions for the agency's clients worldwide as Brainlabs continues to redefine the next era of media agencies.

Our Social Lead tells Campaign where the UK election was won online

Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week's election.

Costas Tsiappourdhi

TikTok AI avatars: how to maintain trust in the future of influencer

There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later.

Is AI prompt engineering already dead?

Business leaders and professionals across all industries should start preparing for this future now by embracing AI as a tool to augment and collaborate with human intelligence.