How to keep personally identifiable information out of Google Analytics
In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy p...
Should you use medium for your company’s content?
You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users ...
The Gender Pay Gap: Brainlabs on Channel 5 and BBC Radio 4
How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach. https://vimeo.com/262169910 What she told Channel 5 and the BBC was tha...
Why brands are investing in YouTube Ads
Current landscape YouTube’s viewers are increasingly shifting to mobile. As a result, Google has been working to develop platforms that will permit advertisers to more efficiently reach customers ...
How to present a recommendation
A follow-up to How to use the MECE framework. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact...
Six optimization tips to get more YouTube views
YouTube is known for its entertainment value: on YouTube, you can find a video for everything. However, the popular platform is more than a source of entertainment. YouTube has become the second larg...
Handling duplicate pages in ecommerce SEO
Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with. And with the growth of a business riding partially on organic success, both regular assessment ...
Brainlabs on Channel 5 News
Alice was on Channel 5 news discussing Brainlabs' approach to gender equality. Watch the clip on Channel 5's YouTube channel.
When to and when NOT to do programmatic advertising
Programmatic is the future of advertising, particularly in display advertising. As marketers, we always seem to be chasing the next big tactic, competitive edge and a way to influence customers at a ...